The Definition of User Experience

Nielsen Norman Group: “The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother. Next comes simplicity and elegance that produce products that are a joy to own, a joy to use. True user experience goes far beyond giving customers what they say they want, or providing checklist features. In order to achieve high-quality user experience in a company’s offerings there must be a seamless merging of the services of multiple disciplines, including engineering, marketing, graphical and industrial design, and interface design.”

Mitech Roadmap

“User experience” encompasses all aspects of the end-user’s interaction with the company, its services, and its products

For us it’s important to define and realize a UX Experience more concrete and not only related to emotions and sensations. In this sense we create a research protocol with info and data of previous and successive situation after UX project. In this way we can compare the 2 different situations and analyze benefits of your UX.

How can you show the benefits actually generated by UX designed?

To answer to this question it was necessary to work “backwards” by establishing a research protocol that can compare the situation before and after the digitalization of the service. With the informations obtained by contrasting the two realities emerge the benefits arising from the UX designed.Thanks to this research work and this approach has been possible to create the following tools that can provide a cost prediction based on the type of work.

Simulate Benefits